Launched in 2002 UAE, AMATO, which means “beloved” in Italian, is the brainchild of the much-awarded creative designer Furne One, who partnered with textile expert Rashid Ali, to build this avant-garde label. From the very first collection, Amato touched a chord with the regions fashion elite. Inviting the UAE’s most beautiful women to a style renaissance, Amato broke the glass ceiling through a symphony of style and creativity. Words like inspiring, intriguing and innovative are only a few of the compliments showered by Amato’s discerning clientele on creative director Furne One.