Launched in 2002 UAE, AMATO, which means “beloved” in Italian, is the brainchild of the much-awarded creative designer Furne One, who partnered with textile expert Rashid Ali, to build this avant-garde label. From the very first collection, Amato touched a chord with the regions fashion elite. Inviting the UAE’s most beautiful women to a style renaissance, Amato broke the glass ceiling through a symphony of style and creativity. Words like inspiring, intriguing and innovative are only a few of the compliments showered by Amato’s discerning clientele on creative director Furne One.


Arwa Al Banawi is an urban-luxury ready to wear brand, bridging gaps between high end fashion and street-wear. Like her eponymous label, the Saudi designer is an eclectic mix of contrasts, blending traditional-classical tailoring with contemporary ”East meets West perspectives”, to empower the women of today. Born and raised in Jeddah, Saudi Arabia, Al Banawi also spent a large part of her childhood between Germany and Switzerland. Her travels abroad instilled a deep love and appreciation for Fashion. A former investment banker, she saw a void in the market for womenswear that is both professional and fashion forward for the young business woman “on the go “. After studying at the London College of Fashion in Dubai, she launched her namesake brand in 2015.

Her urban-tailored suits and statement tees in Arabic writing have been spotted in the pages of Vogue, The New York Times, Grazia UK, Marie Claire and on street style stars across the world. Designed for “The Suitable Woman” is her brand slogan; her aesthetic is subtly androgynous yet undoubtedly feminine.


Established in 2015 in the UAE, Atelier Zuhra has built a name for itself in the regional and International fashion industry, working with discerning clientele who gravitate towards their enthusiasm for maximalist glamour. The business entrepreneur Mousa Al Awfi built a unique Couture Atelier in Dubai, to dress up women with glamour and perfection which she passed on to the new generation: her daughter, the business entrepreneur, Rayan al Sulaimani who raised the bar by scaling up the scenes and designs to a more sophisticated and outstanding quality. Currently holding the CEO position at the Atelier, Rayan describes herself as highly dedicated, motivated, and creative when it comes to her chosen craft — the fashion industry. Her high analytical and creative designing capabilities enable her to produce exceptional, elegant dresses for the clientele of the fashion house. Her sheer passion for taking the brand to greater heights is highly evident through her distinguished leadership and her broader experience in business management. Under her direction, Atelier Zuhra has participated in six fashion exhibitions in and out of Dubai, UAE.


Established in Napoli, Italy in 2005, BEHNOODE is a luxury fashion brand founded by Behnood Javaherpour, a Persian fashion designer with a love for design and style. The vision behind the designer’s collection was to create pieces of art through his tailor-made garments. Fabrics are meticulously chosen and are then transformed into unique and exclusive suits which are favoured by young professionals as well as men & women with discerning taste, looking for style, personality and comfort . With its continuing tradition and fine tailoring, Behnoode has grown significantly and is now a globally recognized brand across Europe and the Middle East. Since 2016 Behnood has been collaborating with modern and contemporary artists. He has created several masterpieces by incorporating the artists’ works in the design of his garments.


With a youthful take on how the modern day women can dress, Christian Cowan uses his lively spirit and creative prowess in making his standout designs. With an affinity for unique materials such as vinyl, feathers, mesh, and sequin – Christian Cowan takes classic silhouettes and transforms them into something truly head turning.

Having graduated from Central Saint Martins and London College of Fashion in 2016, Christian garnered a strong celebrity following before having even left school. Lady Gaga was the first to support the young designer, stepping out in a full pink glitter suit in 2014. Since then, Christian has continued to outfit the world’s biggest stars such as Beyoncé, Miley Cyrus, Nicki Minaj, and Naomi Campbell. Most notably perhaps, is Cardi B in a full look on the cover of her debut album ‘Invasion of Privacy’.


The Manila-born designer comes full circle as he shares with his compatriots the qualities that make him one of the major proponents in the recognition and advancement of Filipino talents in the international fashion arena. The fashion stalwart that is based in Dubai, UAE, is likewise considered one of the most influential figures in the Middle East/Gulf fashion industry.  His creations along neo-classic lines with an edge are oftentimes awaited as barometer of what's next to come in the regions’ ever exciting fashion landscape.   His clientele reads like a list of who's who of international celebrities, true-blue Arab royalties and equally wealthy women of discerning tastes and repute.

A product of Central Saint Martins in London, UK, Ezra Santos has more than two decades of hands-on expertise and hard-work tucked under his sleeves.  He is a perennial invitee at major fashion exhibitions worldwide where he never fails to mesmerize his audience with his awe-inspiring collections.  A true haute couturier, each of his creations bears his trademark flawless symmetry, perfect cut and tasteful embellishments. 

Ezra Santos holds court at his ultra-plush atelier, EZRA, now located at Ground Floor, Commercial Bank of Dubai Building, Sheikh Zayed Road. 


Italian-made with a Pharaonic soul - Maison Farah Wali is all about bringing quality, art and beauty into each garment. The aim is to customize and personalize the clothes to our customers in order to showcase the uniqueness of each individual, with an aspiration to bring back the Egyptian heritage in fashion and show it throughout the brand's collections, embodying how fashion design directly influences our mindset, daily routine and even inspirations.

Farah Wali’s design aesthetic is derived from a mix between experimental, modern and chic, which could be titled "street couture". A wearable art brand and Maison Farah Wali ensures that the entire process of their collections would include hand made work. Sustainability is of highest importance: using recycled fabrics and sustainable ink throughout every print.


HASSIDRISS is the couture label empowering women around the world with sophisticated designs that enhance the female silhouette.

Founded in 2009 by Creative Director Hass Idriss, the label, caters to the world’s most elite couture clients. Hass is a graduate of the acclaimed Central Saint Martins and has shadowed some of the world’s most-esteemed fashion icons including David LaChapelle and Alexander McQueen. Channeling this expertise into bold new designs of his own, Hass Idriss established a couture label set to make waves. The label is renowned not only for its exquisite detailing and luxurious fabrics, but more significantly for crafting innovative designs that showcase the beauty of the wearer rather than the elegance of the garment alone. 

Recognising the talent of local artisans in Beirut, HASSIDRISS endeavours to strengthen the local economy and provide the luxury sector with custom made designs. By merging vintage pieces and traditional techniques with cutting edge technology, while emphasizing the use of sustainable materials and ethical practices, this couture label deserves its distinguished reputation.


Lebanese fashion designer Hazem Kais graduated from Creative Space Beirut in 2017 at the age of 23. While carrying out his studies, Hazem was selected to receive a grant by Kuwait-based concept store, The Number 4. As a result, Hazem produced a capsule collection that was sold from the boutique.

A free, progressive design school based in Lebanon’s capital, Creative Space Beirut relies on a holistic curriculum and a hands-on approach - two aspects that encouraged Hazem to explore techniques and materials while being led by his emotions.

Hazem went on to become the Creative Director at CIVVIES, a sustainable fashion brand based in Lebanon. In addition to this, he founded The Master Peace, a brand that conveys a message of peace and togetherness through a genuine expression of art and design.

Now working on his upcoming brand, GOODKILL By Hazem Kais, the designer is set to show his first collection at the 2019 edition of Fashion Forward Dubai. A juxtaposition of dichotomies and dualities, GOODKILL By Hazem Kais was brought to life in order for the designer to create timeless, experimental garments that portray messages close to his heart.


Hessa Al Falasi, a highly sough- after Emirati designer that specializes in modest wear inspired by her travels and life experiences. Launched in 2011, Hessa has consistently designed collections with an emphasis on modesty and modernity, receiving critical and commercial acclaim. Today she is the most followed Emirati designer on instagram and the most searched for Abaya designer online, with admirers among the top 5% of the high net-worth individuals in the GCC. 

With her label, Hessa Falasi, being one of the earliest established in the industry - and the region - she has been in a unique position to collaborate with and inspire Emirati businesses in the region. She continues to use her platform and stature to inspire trends, educate the youth, and collaborate with entrepreneurs in the UAE.


A fresh & modern womenswear label, founded by Lebanese designer Jessica Khoueiri-Achkar, Jessica K was created in 2010 with women of today in mind, wherever they may be. The label boasts a collection of confident, feminine and refined silhouettes that scream urban elegance, with a touch of Rock n’ Roll. A perfectionist down to the very last detail, Jessica makes it a point to select some of the finest fabrics, master the sharpest cuts & styles, as well as oversee the quality finish she looks for in clothing herself. Mixing masculine with feminine, leather with lace and gold with sporty-chic styling, Jessica K is always reinterpreting fashion paradoxes to create easy-to-wear, yet edgy collections with sharp day-to-night pieces & outfits.


Lobster Claw is a luxury and contemporary fashion brand, based in Dubai. It is an exclusively home-grown brand designing bold and glamorous ready-to-wear pieces. Lobster Claw strives to be ahead of the market in order to produce cutting-edge styles and bring the latest celebrity fashion to its clients. Lobster Claw’s expertise in the latest trends is maintained by a team of experts who closely observe shifting global fashion movements. The products we create include: cocktail dresses, evening dresses, mini dresses, resort-wear, blazers, suits, tops, skirts, trousers, shorts, jumpsuits and beach-wear.


Dubai-based Filipino designer Michael Cinco is best known for his fabulous couture gowns. His innate creativity and masterful techniques have catapulted him to the highest ranks of fashion. He has cultivated a dedicated audience following the luxe and intricacy of his designs, with their elegance and detailed juxtaposition of fabric and Swarovski crystals.

Michael's celebrity clients include Beyonce, Lady Gaga, Britney Spears, Jennifer Lopez, Christina Aguilera, Nicole Scherzinger, Fergie Ferguson, Dita Von Teese, Brandy, Ashanti, Paris Hilton, Mischa Barton, Chris Brown, Tyra Banks, Naomi Campbell, Sofia Vergara and Aishwarya Rai. Michael also designed several costumes for Mila Kunis for the sci-fi blockbuster movie Jupiter Ascending. He enjoys the patronage of international clients from Russia, China, Macau, as well as the American and European socialites who are smitten with his breathtaking couture wedding dresses.


Mrs. Keepa is a ready to wear brand by French-Egyptian designer Mariam Yeya that made its mark in the fashion industry in May 2016. 

The pret-a-porter line has been captivating audiences with its contemporary and exaggerated silhouettes. Mostly known for its edgy designs, the designer is often inspired by vintage and old fashion glamour thus gaining a cult following of fashion savvy women who appreciate its sassy style and innovative approach to fashion. 

The brand, with its strong vision has created an identity over the years by launching several collections, making it one of the most recognized brands in the fashion world.

Designer Yeya was called by Vogue world as “One of the top 100 emerging designers reshaping the fashion industry globally”.


Launched in 2008, Nadya Dzyak’s womenswear pret-a-porter company is effortlessly chic, with a unique and distinctive DNA and personality, endowed with charisma and femininity for the intriguing modern woman. 

Each collection has verified architectural forms and unique prints, both designed and created by Nadya and are exclusive to her brand. Her garments are sophisticated and effortlessly elegant, but at the same time feminine and contemporary. 

Her brand’s DNA is defined by her use of intricate hand-stitched elements and bespoke sophisticated elements of decor in all her new collections.  


An Esmod graduate with a passion to dress cool, quirky and stylish women, Reema Al Banna started her award winning label Reemami in 2010. Her brand has grown since then to become recognised and celebrated for its signature architectural experimental cuts, playful concepts and hand illustrated graphics/prints. 

Today Al Banna continues to offer a fresh perspective and has been prized for her pioneering individuality by fashion critics and loyal customers and celebrities such as Queen Rania, Bella Hadid and Kelly Rowland to name a few. With a proven track record and a fearless energy, REEMAMI is one of the most exciting names to have emerged from the Middle East, and continues to tell stories season after season.


ROBERT WUN is a London based fashion label. Driven by a conceptual twist in modern womenswear. Through the interplay between sculpturing silhouettes and a futuristic approach in materials, it aims to empower the idea of femininity in fashion with strong shapes and a touch of new edge.

Robert Wun, creative director and founder of the label. Graduated from London College of Fashion womenswear at the year 2012. Discovered by Joyce Boutique with his graduate collection. Robert then launched his label in 2014, focusing on womenswear collections. Also with a fresh take on shoes and accessories, interpreted through his unique tailoring and inspirations drawn from science fiction and the world of nature, championing an ultramodern aesthetic in his story-telling collections.


Roni El Helou was born in Lebanon in 1992. Although he studied Marketing, his true calling was always in fashion design.

In 2013, he was accepted at Creative Space Beirut, a fashion design school offering free education. He also worked for many private clients and Lebanese designers. In 2014, Roni won first place at a national fashion design competition hosted by Persil (Henkel), as a result he was sent to Milan to participate in a workshop at the Nuova Accademia di Belle Arti.

Roni graduated from Creative Space Beirut in December 2017. His thesis collection was shown as the finale in a live fashion show at Dar El Nimer for Arts and Culture. In 2017, Roni Helou was selected by Starch foundation to launch his brand and showcase his first collection at Fashion Forward Dubai and the Starch foundation’s shop at Saifi Village.


SADEEM is a Pret-a-Couture fashion brand by Saudi designer Aljawharah (Sadeem) Alshehail. Her lines are centered on creating collectible high-end pieces for a woman who is confident, elegant and sophisticated; a woman who is looking for timeless, well made and versatile attire. SADEEM’s garments are designed and created with a focus on quality and a very acute attention to detail, resulting in clean lines and a luxurious feel.

An advocate of sustainable design, SADEEM embraces ethical practices, collaborating with companies that share the same principles. SADEEM’s fabrics are non-toxic and are sourced from companies that employ sustainable practices. A core value of SADEEM is to provide fashion that has a positive impact on the global environment and society.


Born and raised in Africa, Tanya Skaff aspired to become a designer from the tender age of 9. She graduated with a BA in fashion design and business management from Lebanese American University in collaboration with London College of Fashion, and Elie Saab.

She is a womenswear and menswear designer with a special interest in textiles and tailoring. Her practice is informed by a combination of story-telling and creating unique textiles with technology integration into traditional techniques. 

In 2017, Tanya was awarded the jury prize “Elie Saab internship for commitment to excellence and craftsmanship”.